The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google’s search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Product Features

  • John Wiley Sons

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2 Comments

David J. Perdue on 02/03/2018 at 3:42 PM.

A Comprehensive Social Media Resource Ask a hundred people what “social media” is, and you may get a hundred different definitions. Frankly, social media doesn’t just connect people–it baffles them, too. The authors of “The Social Media Bible,” however, have made a considerable attempt at creating a resource that helps readers gain an overall understanding of the social media “ecosystem” (to put it in the authors’ terms) and how the social media phenomenon relates to business.First, I think it’s in order to discuss…

Tara Bohon on 02/03/2018 at 4:08 PM.

Social Media Bible? I don’t really think so… This book, for a bible, is far from as useful as the name suggests. If you are looking to learn the basics and get some information on the history of social media this book could be useful. Yet it is so outdated that when a chapter still includes AIM as a useful tool, you have to ask how relevant this book is, especially as a “social media bible”. The fact that this book is the 2012 version and only has one chapter on mobile devices and traditional media, twitter, ect, leaves an…