The Complete Idiot’s Guide to Search Engine Optimization

Rev up the search engines.

The Complete Idiot?s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site?s optimization, and how search engine marketing fits within a company?s overall online marketing plan.

·More than 90% of all online users employ search engines to find what they are looking for on the Internet
·A study from IMT Strategies demonstrates that a company?s presence on relevant search engines is the most important medium for maintaining high brand awareness?more important than print media, radio, or TV commercials


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2 Comments

Anonymous on 02/19/2019 at 11:00 PM.

“The more pages that link to a page, the higher that page’s PageRank – and the higher it will appear in the search results.” ~ pg. 11If you are looking for one book on Search Engine Optimization (SEO), make it this one! This is the most comprehensive book on the subject I’ve ever read. Michael Miller knows what he is talking about and he answers the following questions:What are search engines looking for?How do you improve your search ranking?Is your site…

Anonymous on 02/19/2019 at 11:03 PM.