SEO Fundamentals: An Introductory Course to the World of Search Engine Optimization (The SEO University) (Volume 1)

Learn SEO Skills with the SEO University
Step-by-Step instructional Development of Skills from a Leader in the Industry

Welcome to the SEO University, an online series of courses that have been prepared to help you hone your skills as a search engine mastermind. SEO Fundamentals, the first course in the SEO University, brings together a culmination of information across the field that will help you to lay the foundational framework for a successful career as a Search Engine Marketer (SEM).

If you’re brand new to the field of search engine optimization, then the information contained in this book will help to lay the groundwork for an greater understanding of just what it takes to rank a site today.

This information is more important now than ever…

Over the past few years, Google has been leading the charge towards an increasingly relevant Web. It’s fought to take back the Web from a state of irrelevancy – a product of spammers who thought they could outwit the search giant. Because of this, Google has instituted some major changes to its algorithms that have included:

  • Google Panda
  • Google Penguin
  • Exact Match Domains (EMDs)
  • Google Hummingbird

Google’s aim has been to provide increasingly accurate search results that are semantically guaranteed to help you find what you’re looking for and fast. Without an understanding of the fundamentals and what it takes to rank today, you could be left scratching your head, spinning your wheels, and wasting your time. Don’t get caught up in this never-ending loop of misinformation and disinformation.

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3 Comments

Wilson R "w.c.r" on 01/24/2015 at 8:57 AM.

Great course 0

Deeee "Delirious D" on 01/24/2015 at 9:08 AM.

Good SEO guide 0

Jim Love on 01/24/2015 at 9:38 AM.

Solid book. I first listened to the audio book and then bought the electronic book. Up to date, accurate and worth reading. I regard myself as an expert in this area, an I used it to get me thinking and organize my thoughts as I relook at our SEO strategy. I always find that reading a book on the subject (even one I know) helps me get organized. With that said, I learned some stuff from this book and value some of the perspectives of the authors.But I think a novice or someone learning about SEO would really benefit from this. I bought a copy immediately for…