Search Engine Optimization For Dummies (For Dummies (Computer/Tech))

“If we build it, they will come.”

Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

  • Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
  • Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems
  • The eight search systems you really need to impress and how to get your pages into them
  • Keywords and how to choose them strategically and use them often
  • Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories
  • Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites

Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to:

  • Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
  • Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
  • Bulk up your site with content—original or recycled
  • Use specialized search systems to attract valuable, highly targeted traffic
  • Use link popularity to boost your position and your PageRank

Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

Product Features

  • Product Details: Paperback: 384 pages
  • Publisher: For Dummies (April 23, 2004)
  • Language: English, ISBN-10: 0764567586, ISBN-13: 978-0764567582
  • Product Dimensions: 9.1 x 7.4 x 0.9 inches, Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.6 out of 5 stars See all reviews (139 customer reviews), Amazon Bestsellers Rank: #450,832 in Books (See Top 100 in Books)

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3 Comments

icp-pinoy on 02/09/2018 at 11:11 PM.

Read this before building your website I attended a few training seminars on SEO and social media marketing. The seminars had been very helpful in fixing many things in my blogs and websites. But many questions remain in my head after observing what some sites have been doing. This book covers practically all of these issues. UIt does not provide you only with the “howtos” but also answers the “whys”. Understanding the “whys” makes the SEO process not at all a mindless task of using keywords and backlinking. I don’t fully agree with…

Anonymous on 02/09/2018 at 11:22 PM.

Had a client that was working on two different websites and was asking questions about SEOUL which were above my head so I wanted to be able to at least understand what he was talking about in case he tapped me to attended website creation meetings I wanted to be able to converse in their language. This book certainly helped, I like the entire series and if I have something new that I am getting into I will begin doing research on the web call upon my peers and hit the book storer and look…

Anonymous on 02/09/2018 at 11:28 PM.

The Dummies series are great for helping people make an initial attempt and develop some basic skills needed to succeed. This book is no different.The content is well organized and walks the reader through the process both conceptually and also with specific examples. I appreciated the reasonable pace and the way the author didn’t assume a wide breadth of previous knowledge on the subject.If this is your first attempt at SEO, this is a great book to hold your…