Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

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3 Comments

Discoveror on 09/25/2018 at 1:50 AM.

a good introduction to SEO for PHP developers Until recently, I had been under the impression that search engine optimization was wishful thinking, since Google et al are so covert regarding their proprietary ranking algorithms. While that’s true, this book provides as much insight as could be expected into the empirical tricks of search engine optimization.I read it cover-to-cover, including the Appendix! If it weren’t for some “duplicate content”, early on, I would give it 6 stars! Consistent with the PHP camp,…

Stoney deGeyter on 09/25/2018 at 2:12 AM.

Great Book for Non-Programmers Too! Running a successful search engine optimization firm means that I have to have a solid understanding in numerous coding strategies that can play a role in an SEO campaign. I’m not a programmer, and don’t know a lick about PHP, but I also knew that pSEOwPHP would be a valuable book worth reading. I was right.pSEOwPHP is a book written by programmers for programmers. Rarely will you go more than a couple of pages without getting an in-depth look at php code illustrating just how…

Anonymous on 09/25/2018 at 2:20 AM.