How do you rank in Google? How do you get Google to pick your site out of the millions of sites that are available on the web? It is about the content you publish on your site, but publishing good content it is not enough. Your content needs to be created specifically with Google in mind. It must be search engine optimized. There are techniques for this. There are well-proven best practices, hard-won insights. Tips and tricks. What about the readers, then? Can I write for Google without scaring off my human readers? Yes, you can! And that’s the main point of this book. It is a great and liberating insight. It turns your “mission impossible” into an exciting, day-to-day challenge. Focus on the things you can accomplish with good content on your website, the “on-page SEO”. A concise and instructive, hands-on guide for web editors and site owners. Start doing the right thing! Contents On being found The goal of SEO SEO – a machine with three levers Introduction to on-page SEO Content – the backbone of the web Finding your keywords Optimising content for search engines Optimising content for readers Optimising meta data Optimising internal linking Analysis and adjustment Conclusions Copyright – About the Author Gammal You probably want more visitors to your site. You want to reach out to people who are interested in what you have to say, or what you have to sell. And you understand that a good place to find these people is in a search engine such as Google. But how do you get your website to rank in Google? How do you get Google to pick your site out of the millions of sites that are available to choose from? There are techniques for this. There are well-proven best practices, hard-won insights, tips and tricks. The short version: You have to tell Google what your site is about, and you have to be very specific. You have to find out what exact words to use and you have to put these words in the right order and in the right places. Analyse, execute, and watch your site’s ranking start to improve. Invest in your site’s content, and visitors will be coming your way through a marketing channel that is free of charge. But, what about the readers? Can all this be done while still taking good care of the people who do come to the site, the site’s visitors? Can you write for Google without scaring off your human readers? Yes you can! And that’s the main point being made in this concise and instructive book. With the right understanding of both search engines and human readers, you can actually create content that fulfills the requirements of both man and machine. If you’re a web writer or a content editor, this is a great and liberating insight. It turns your “mission impossible” into an exciting, day-to-day challenge. If you’re a web owner, this insight is money in your pocket. Search engine optimization (SEO) is a large and technical area, but this book focuses on the “on-page SEO”, the things you can accomplish by modifying the content on your website. Get the book now and start doing the right things!
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